Whether documents reside as paper in a client’s redwell or as electronic files in a computer, the process of their creation has changed little over time – someone types them. In fact, along with dictation, typing has been a business process mainstay of not just the legal industry, but corporate America, for decades.
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I have always used Internet Explorer as my primary internet browser. I have used Firefox and Safari to test websites and make sure that they function properly, but pretty much every working day of my life, and most weekends too, I have searched the internet using Internet Explorer as my primary browser. Whilst it worked I had no reason to change. It did all that I asked it to and seemed to work very well.
At one of my regular law firm marketing consultancy clients I had to use Firefox because Internet Explorer (IE) kept crashing their wireless network (oops)! However, I did not enjoy the experience and returned to IE as soon as I was back in my office or visiting other clients.
Then suddenly, for no reason I could find or understand, Internet Explorer kept freezing, not only on my computer but my children’s computer too. Now as Dad and household IT fixer this meant I was having to sort out my children’s computers at night as well as my own. I spend a lot of time on computers so this was not a welcome intrusion into my short evening. Enough was enough, IE was swiftly dumped and Google Chrome was tested for a few days.
It worked, did not keep crashing and it had a much bigger display than IE as it cut out a lot of the unnecessary junk at the top of the page. So my browsing was much better because I could see more of the websites that I wanted to. Also, the best part, there was no need for a separate search box at the top of the page, you simply type in your search term into the URL address bar and Google knows you are trying to search so presents your results. Simple, yet brilliant.
I had used IE for all of my browsing life, at least 10 meaningful years and then in no time at all they lost me as a user. Google had kept mentioning Google Chrome to me every time I browsed and searched on Google using IE. Subtly and not so subtly Google kept suggesting I try Chrome as my browser. For a long time I was happy to ignore their messages, UNTIL IE caused me pain and kept crashing. Then I was a Google Chrome convert.
Is this not the same approach you need to take to converting prospects into new clients of your law firm? Particularly with commercial lawyers, if you are looking for new clients (and you always should be as if you are ‘Not moving forwards, you are moving backwards’) then when you find a potential client, you have to keep popping up under their noses. If you do not you are missing massive opportunities as it is only when they have a problem with their current solicitor that they will change. If you are not in front of them at that time you will not win their business.
If you have found a prospect that you know would be an excellent client, have kept in touch with that prospect by constantly sending useful information, press cuttings of interest and newsletters, you give yourself a chance of winning that new business. It might take one month, three months or three years. Some of my best clients that I work with on a regular basis first received my free marketing guide 18 months before they instructed me; others two years. I gave myself a chance of them using my services by constantly providing them with useful information. When they were ready to ask for some help with winning new business for their practice, who did they ask? A law firm marketing consultant that had once sent them an email, or one who practised what he preaches and kept in touch with them regularly and provided them with useful information that proved their expertise? Well they are my clients so we know the answer to that one.
It is no different for you. If you want to win a good client, or an excellent referrer, you have to keep going until they are unhappy with their current supplier and decide to find a new one. At that point, if you have done your job well, the only firm they are going to approach is your firm. Now in a race, would you rather be one in a field of 20, or one in a field of one? I know which race you are most likely to win.
Most firms I speak with that mention a prospect they would really love to work with, when I ask them what they have done to try and win their business they explain that they once tried calling them but they could not speak with the decision maker. Once! Once is never enough. Do you want to know the only test to use for deciding when you have made enough of an effort? When the prospect engages your services or tells you never to contact them again. Even on the second option you could try again a few months later as decision makers often change and someone else might be in the buying seat then.
Don’t give up on your law firm marketing, go Chrome and keep going until your prospects submit to your services!
Need more free tips? Visit Samson Consulting for a free Legal Marketing Report explaining 8 steps you can take to immediately increase your profits by generating new client instructions.
Looking for more Law Firm Marketing Tips?
Nick Jervis is a Solicitor (non-practising) and a Law Firm Marketing Consultant in the UK.
Article Source:
http://EzineArticles.com/?expert=Nick_Jervis
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Most of the corporate and large corporations have in house legal counsel to support them in different legal requirements. But in case of small business this might not happen because of several reasons like size of business, amount of capital invested etc. Thus, small business turns to law firms when any kind of legal assistance Read the rest of this entry »
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I hope you’ve been enjoying my posts lately. I thought I might do something different today and rustle up a few bits of info from around the WWW. These are some of the news items and blog posts that have been popular over the last few weeks. Leave me your thoughts.
Why Hire an Answering Service For Your Law Firm
Why Hire an Read the rest of this entry »
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Why Law Firms Need Seo
Many law firms are starting to get serious about their online business and are heavily considering joining forces with an SEO firm to initiate a campaign. The first thing that needs to be understood is that SEO is not a commodity, especially if you are counting on online revenue generation. Read the rest of this entry »
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Law Firm Outsourcing: the Intangible Benefits — Lawyerist
Outsourcing work at your law firm may be a cost-effective solution that you may want to consider.
Internet Web Pages: Friendly Associates of Law Firms
In this routine a single of a many appropriate friends who assists a Law Firms to stand up compartment a peak have been a worldwide web pages. Yes a web pages upon their www sites not only assistance them keep a existent clients though …
This Week in Biglaw: 05.09.10 « Above the Law: A Legal Tabloid …
Ed. note: Law Shucks focuses on life in, and after, BigLaw, including by tracking layoffs, bonuses, and laterals. Above the Law is pleased to bring you this weekly column, which analyzes news at the world’s top law firms. …
Hope you enjoy the read as much as I did and please if you have something to say, use the comments form below to let everyone know your thoughts.
Have a great day!
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Why You Should Speak With A Bradenton Attorney
Imagine this scenario: you have unintentionally purchased a house on a land that is legally disputed and the authority wants you evicted. You justifiably feel let down by the builder of the property who apparently kept you in the dark about disputes on the land. You have spent a fortune and you now look at the possibility of all the money going down the drain.
You, in a fit of rage, decide to file a police case against the property builder. But are you sure that this is the best course of action you can take, given the situation and the legal tangle you are in? One more wrong step could land you in further trouble. If you happen to reside in Bradenton, Florida, this makes for a perfect scenario Why You Should Speak with a Bradenton Attorney.
Now the question is why you should speak with a Bradenton Attorney? The only reason is that situations that have legal implications needs to have an intervention of a Bradenton Lawyer. There are cases that can be handled with mere common sense and there are cases that cannot be because of the legal implications that come into the case.
A Bradenton lawyer, who is equipped to address the legal issues adequately, is also equipped to handle the case in a better manner than any other layman. This should sufficiently clarify why you should speak with a Bradenton Attorney.
The incident given above was just an example of hypothetical nature and a Bradenton attorney is typically skilled to serve you in multiple areas that need legal intervention. Examples of areas that need legal intervention by a Bradenton Attorney are: Antitrust, affordable housing, arbitration, elder law, estate planning, criminal law, consumer law, just to name a few among the multiple areas where you can seek legal advice.
You can seek legal advice or counsel either from an attorney who has been practicing it lone or also from a Bradenton law firm that might actually employ multiple lawyers. What you need to keep in mind is that higher the reputation of an attorney or a law firm, the higher could be the fees you would have to pay.
Finding an attorney or a law firm in Bradenton that could help you take appropriate legal recourse might not be a daunting task at all. You could either leverage your contacts to find out the right kind of lawyer for yo
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u or the right law firm for you. You can also search the websites for a listing of the attorneys and the law firms in Bradenton.
An attorney will facilitate the entire process of seeking legal recourse, provided you had chosen the right kind of lawyer for your specific situation.
By: Adam Webster
Article Directory: http://www.articledashboard.com
Be sure to consult a bradenton attorney before you make any rash legal decisions. Just a simple consultation with a bradenton law firm could save you thousands of dollars.
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Diversity happens when it has a positive impact on the bottom line. This was the overall consensus of representative corporations and law firms this past year at an ABA Dispute Resolution Section Diversity Forum. Mediation is losing its effectiveness because mediation panels are not diverse and do not reflect the gender Read the rest of this entry »
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I hope you’ve been enjoying my posts lately. I thought I might do something different today and rustle up a few bits of info from around the WWW. These are some of the news items and blog posts that have been popular over the last few weeks. Leave me your thoughts.
Law Firms Weather the Economic Storm – City Room Blog – NYTimes.com Read the rest of this entry »
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Ok so 3 more posts today that I’ve dug up – I’m an information JUNKIE on this stuff lately. Give em a browse and let me know what ya reckon. They’re just from a few different sites I’ve been surfing lately that are generally good for information like this…
Bar Raised for Law-Grad Jobs | narsbusiness.com
So Mr. Ronisky, a Read the rest of this entry »
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